Nowadays, more than ever before, an online identity can be created by making it exceptionally distinct and unforgettable. Whispers of Shade, which is a brand based on a combination of artistic and sophisticated elements, was seeking a site that could capture its unique story, emotion-inducement, and be user-friendly. The challenge? Designing an online experience that would appeal to their vision and that could be easily used by the visitors as well as the team of client.
We started working together when the client discovered us in the search engine. They were specifically looking for a reliable best website development company in Ludhiana and came across our name at the top of the search engine results page (SERP). They have come to see our site and look through our portfolio and were impressed with what we had done so they have decided to contact us and discuss their project with us.
Knowledge of the Purpose and Objectives of the Client.
The initial stage of any successful project is to get familiar with the most significant objectives of the client. In numerous consultations as well as exploration of what the brand was about, we were able to come up with the following objectives of the Whispers of Shade site:
Visual Appeal: The site needed to portray the artistic, elegant, and mysterious image of the brand. It had to create a feeling of amazement and attract people towards the experience.
Minimalism in Style: The site needed to be simple to use, as well as appealing to the eyes. The users are supposed to know where to go intuitively, in spite of being involved in the artistry of the design.
Easy Content Management: The customer required a platform that would enable them to manage content easily. Regular updates to the site were expected and they required a simple and easily accessible backend by the non-technical team members.
Mobile-Friendly and Responsive: In modern times, a website has to appear attractive in every device. The site was required to be flexible in terms of screen sizes such that users were not left out when using their desktop, tablet or smartphone.
During these discussions it became apparent that the site should be more than a portfolio, but an experience, one that explained the identity and the values of the brand in a manner that could be understood and appreciated by the users.
Temporary Team Discussion and Strategy Planning.
After getting a clear understanding of the needs of the client, we assembled our own team to talk about the most appropriate way to undertake the project. The people who attended this meeting were our project manager, project designers, developers and software architect. We wanted to make sure that everybody knew the needs of the client and establish a strategy that could meet their vision.
The main issues of the team were:
Flexibility in Design: The site needed to be attractive and at the same time, not so complex and intricate to modify.
Ease of Development: The site has been developed on a platform that is fast to develop, and easy to maintain.
User Experience (UX): The user experience was to be implemented as a priority since visitors needed to be able to navigate the content and locate what they were seeking in the shortest time possible.
We brainstormed, debated on various design concepts, and were able to go through the feedback of the client before proceeding.
Technology choice: The place of Wix.
In the course of the planning process, we had to select the appropriate technology to use in the project. Our software architect has suggested Wix after considering a variety of alternatives. Such medium was the right combination of freedom and ease. In this case, we selected Wix because of the following reasons:
Ease of Use: The drag and drop nature of Wix ensures that the Whispers of Shade team can manage the website and update it independently.
Design Freedom: Wix offered the sense of making an entirely original and aesthetically beautiful design without having to stick to stereotyped patterns.
Scalability: Wix may be viewed as a relatively simple site builder, but it can be used to create rather complex designs, and that is precisely what the Whispers of Shade brand required.
SEO and Performance: Wix will allow excellent SEO facilities and quick load speed, which is critical to the long-term performance of the site.
Once we provided our client with our recommendation and were able to clear up his mind over certain issues, he agreed to proceed with Wix because he was sure that the latter would best fit their requirements.
Design Phase: Dotting the Vision with Reality.
Our design team plunged into the creative process with the technology we have selected. It was aimed at creating a story, an artistic and immersive experience using the web that would get the user hooked the minute they hit the site.
We have started with trying colors, different layouts, and fonts that would capture the mysterious and classy mood of Whispers of Shade. The color scheme consisted of rather light grey, dull blacks, and dark purples, contrasted by clean whites. The font was to be uncomplicated but refined, so that it should be readable but at the same time not to distract the artistic ambience.
A number of design prototypes were developed and we encouraged the client to comment on them with each development. They were also instrumental in their contributions because they gave precise information on how some of their elements need to be stylized in order to make them look in line with the artistic vision of their brand. As an example, they desired to employ the use of slight animations that would make the contents come alive but not to saturate the user. The ultimate design was minimalist, clean and visually engaging with focus being given to high quality imagery.
Development Phase: Building the Site on Wix
After approval of the design, it was transferred to our development team who then proceeded to convert the creative dream into a fully functional website. The process of development entailed:
Establishing the Platform: Wix has a drag-and-drop platform that enabled us to establish the basic structure of the site in a very short time. The templates were modified to suit the design vision and still made the layout approachable and easy to use.
Use of Interactive Elements: According to what the client wanted which is the use of subtle animations and interactive characteristics, we included smooth transitions, hover effects and an interactive full sized image gallery that would not overload the site.
Mobile Optimization: Our team strived to make sure that the site appeared to be perfect on every device. The mobile optimization made by Wix allowed adjusting the design so that it can fit different size of the screen and provides a successful experience regardless of whether a visitor is using a phone or a laptop.
SEO/Analytics Installation: We have made the site friendly to the search engines by using appropriate SEO tools- metadata, image alt text and clean URLs. Google Analytics was also incorporated in us, and as a result, the client was able to monitor traffic and user behavior after launching the website.
Website Testing and Refinements
A comprehensive testing round was done before the last launch. We checked for:
Functionality: All links, forms and interactive functions were tested to see whether they could work as expected.
Performance: The performance and load times of the site were tested in terms of various devices and browsers.
User Experience: We also carried out user testing to make sure that the visitors in the site could easily navigate the site and discover what they wanted in the shortest time possible.
Within this stage, we had a final feedback by the client and we made a few adjustments to make everything perfect. They were our priority customers and hence we had to consult with them so that the end product would surpass them.
The Final Launch and Client Reaction.
The outcomes were of what the client had imagined when the Whispers of Shade site was finally launched. The pure, aesthetic design, coupled with the intuitive navigation and smooth functionality, made the client and their users impressed.
The client was delighted with the end-product. They appreciated:
The Aesthetic Quality: The design really reflected the meaning of their brand.
User-Friendliness: It was no longer a need to hire an external firm to update the content which was important to them in their continuous marketing process.
Smooth User Interface: The functionality of the site was impeccable and the customers could effortlessly navigate the site using any gadget.
It was a massive success and the satisfaction shown to us by the client was a reassurance that we are owed to the development of great digital experiences.
Conclusion: Delivering Success Beyond Expectations.
Whispers of Shade can now boast of a site that reflects the artistic vision of the brand and provides a user-friendly platform that is easy to manage at the end of the day. We were able to provide an exceedingly high quality site by selecting the appropriate technology, maintaining a close working relationship with the client, and being very accurate in the implementation of the same.
In this project, we emphasize that we would develop customized high-quality websites to make the visions of our clients come true. Whispers of Shade has been a good company to work with and we are proud of the end product. As usual, our team is committed to defending each and every project to be a success, with both technical wisdom and creative flair.
